Start Now Series

Melissa Jenner, the creator of Start Now, engaged Shotover Media to design and execute a creative framework to scale up her distribution and deliver her extensive knowledge to the world with an online course. Under Melissa’s Start Now brand we developed a brand refresh, complete content production and promotional assets so millions of people across the world can now Build a Career to Love. With an empty theatre as a starting point, we built the entire set from scratch. The approach to the set design was to create a space that felt creative and distinctive but also personal & comfortable. We used futurine from Melissa's own house as a start point and built from there. Then then used colour and lighting to transform the colour spaces within each section of the series, to give each act its own feel.